Whether you’re a chronograph guy, a dive watch connoisseur or a fan
of simple, stylish, formal timepieces, read on to learn five reasons why
you should buy your next watch pre-owned.
New watches depreciate as soon as you leave the store
Buy a watch new and its value will decline sharply the moment you put
it on your wrist. In fact, data shows that many watches lose as much as
85% of their original value once they get to the secondhand market.
When you buy a new watch from an authorized dealer, you end up paying
for more than just the watch itself. There’s the manufacturer’s markup
plus the dealer’s markup, which can be quite significant.
Buy pre-owned and you’ll only ever pay the market price, without an
inflated profit margin or manufacturer’s suggested retail price to worry
about.
An older watch doesn’t necessarily mean older styling
While not all watches age well, most do. Brands like Rolex and Tudor
have built their reputation on producing watches that, save for minor
improvements and adjustments, have a very similar look every year. To
the untrained eye, there’s very little difference between a Rolex
Submariner from 1986 and a Rolex Submariner from 2016. One might look a
little more worn with a few extra scratches, but it’s still the same
watch to any non-expert.
If you stick to classic models like the Rolex Submariner or OMEGA
Speedmaster, you’ll get the same appearance from a 20-year-old watch as
you would from one that’s brand new.
Many pre-owned and vintage watches appreciate in value
There’s a thriving market for vintage watches, and today’s
underappreciated secondhand watch could end up being tomorrow’s vintage
favorite.
Brands like Rolex are famous for holding their value over time,
largely thanks to their consistent styling. In fact, quite a few
pre-owned watches appreciate in value over time and could be worth more
in 10 or 20 years than they are today.
This makes a secondhand watch a good choice if you’re interested in
eventually trading up. Although it’s best not to think of a pre-owned
watch as an investment, choosing the right model could result in you
earning a profit or breaking even when you finally decide to sell.
With proper servicing, high quality watches last
There’s a reason watches don’t depreciate beyond a certain point —
with the right level of care and attention, they will tell extremely
accurate time for decades.
Mid-range and high-end watches are designed to last, with high
quality components that work just as well 10, 25, or 50 years from now
as they do today. Follow the manufacturer’s servicing guidelines and
your pre-owned watch will stand the test of time.
Vintage watches have more character
The difference between a new watch and a vintage watch is like the
difference between an MP3 and a vinyl record. One is new and perfect,
without any dents or scratches, but the other has its own unique
character that’s impossible to replicate.
Vintage watches stand out from the crowd, whether it’s because of
their classic styling or their worn, charismatic appearance. Whether as a
fashion statement or as a conversation starter, a vintage watch is a
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